Logo Apple

This entry I'm going to give my opinion about the logo of Apple. The logo of Apple is much more recent than the logos I described in the past entry's. Apple's logo was launched for the first time in 1977 by Rob Janhoff with a rainbow theme. This was because none of the competitive company's used such brite colours in that time. It was a  good way to distinguish themselves from competitive company's, in my point of view. The logo itself is a symbolic representation for the company's values and vision. It is obvious that the name Apple was transformed into a logo of an Apple. The logo is admired for it's simplicity and many meanings that people attach to it.


I think Rob Janhoff understood the weight that a logo carries in relation to the company. He made a simple design that is very recognizable and adjusted the colour pattern which was very smart in that time, because most of the logos from other company's were one or two coloured. In marketing perspective of a logo there couldn't be a better way to do this, from my perspective. What I really like, throughout the the history of the logo, is that it never changed in design. Sure it had quite a few polishes, like the aqua theme and glass theme, but the basic idea of the logo never disappeared. I think this is one of the reasons that Apple could turn into a large successful company. Nevertheless, Apple managed to gain on the competition with this logo as it’s trump, that in my point of view is very inspiring.

Logo Nike

My third entry is about the Nike logo. The name of the company is named after the Greek goddess of victory, Nike. The logo, also known as “Swoosh”, that is used by the company is hardly not recognized by many people. The Nike "Swoosh" is a design created in 1971 by Carolyn Davidson, a graphic design student at Portland State University. The company's first logo appeared in 1971, when the word "Nike," the Greek goddess of victory, was printed in orange over the outline of a checkmark, the sign of a positive mark. 

In my opinion this was a very good move the company made in marketing perspective. The checkmark is defined as a positive gesture. It creates an image of the way the company wants to position itself to the customer. Nike wanted to market, in the first place, running shoes. By giving the shoe this logo it turned into a huge success, because of the simple beam and the representation of the logo. The "JUST DO IT" slogan and logo design campaign communicated such a strong point of view to their target market that the meaning for the logo design symbol evolved into a battle cry and the way of life for an entire generation. Nike had done two very important things in what a logo should have, namely that it should be easy to recognize and that it shows the vision and statement the company, from my view of marketing strategy. Through my eyes Nike is one of the most easy recognizable logos in the world.

Logo Volkswagen

This entry is about the logo of Volkswagen. I will give my opinion about it and will relate it with some marketing theory.

It is quite obvious for anyone to see the logo is a V above a W surrounded by a circle. The company who started this brand was at first no company at all. In 1930(Nazi-Germany) Hitler had the desire that almost anybody should be able to afford a car, fitted with a proposal by car designer Ferdinand Porsche.

The logo unfolds in a office competition in 1935. The maker of the logo was an engineer named Franz Reimspiess

Nowadays the logo is well known throughout the world. In my opinion the logo represents the company’s visibility and credibility. These are two important specifications for a successful running business. The logo represents the company’s vision, videlicet a fabricated car for the common civilian. This is why I think the logo fits with the company. They still want to continue the vision that Hitler had in fact.

Nevertheless, the logo is simple, recognizable and reflects the company’s purpose of their products. This is a well over thought promotion strategy, despite that it came up in an office competition.

The company never came up with a different logo, since 1935. Yes, they polished it quite a bit, but the basic idea never disappeared. This was simply the best way the company handled through my eyes, because the logo became an icon and a life-brand in marketing terms.

I think Volkswagen did a good job to find the right logo for their company. At last I can say that it represents the visibility and credibility of the company in a good way and will always do through my eyes.

Logo Shell

My first entry is about the logo of Shell.

As most of you know, Shell is a company that exists for more than a century.

The logo they have represents the oil winning from the sea. In the past before shell started in the oil business, they were in the antique circuit, with the primary goods eastern shells.  

In my opinion it is a powerful logo that everyone recognizes or will remember. The logo for a company is very important. This is because of the graphic representation of the company. The consumer will relate the logo to the brand and activities of the company. Shell has a simple logo with bright colors, which stand for professional and valued business activities and the quality that Shell want to deliver. The logo of Shell is a symbol for the brand of the company, like I mentioned earlier in my entry. The strategy that Shell uses is also found back in the logo. They want to pump oil with corporate social responsibility nowadays. This is good publicity for the company, what consumers will relate when they see the company’s symbol.

In the present time, Shell has one of the most successful logos that a company can have. It is easy to recognize and easy to remember. These are easy specifications, but hard to realize for marketers. The choice of the logo, that the company made, had a great level of importance. They outsmarted the competition with a powerful brand. Nevertheless, the Shell logo stands forward in the line of world’s most recognizable logo designs.