This entry I am going to describe the logo of Google chrome and give my opinion about it. Google browser (chrome) is not that old in existence. In order to compete with their rivals, Firefox and Internet Explorer(Microsoft), they had to come up with a strong and recognizable logo. For the design of the logo they took, not like most company logos, elements from other logos and combined them into a new one. Just like Apple did late seventies, they throw oneself upon the multi-couloring. Nowadays, this is still a good way to distinguish yourself from competitive company’s and is one of the features you have to think about while coming up with a logo. The four colors represent the primary colors. With these colors you can make any color to your liking. This is exactly the way Google chrome want to position itself, namely they want to position a browser that can do everything and is adjustable in every way.
In my opinion they have done a good job on the logo. It reflects the company’s vision and it’s wanted position in the market. The logo is rather simple jet more complex than other logos, because you don’t have a relation to the company’s brand (Chrome), like Apple has it’s apple and Shell it’s shell. Overall, the logo is a very well over thought design which put them close to their rivals, in my opinion.
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