For this entry I’m going to describe and give by opinion about the logo of Starbucks. Starbucks is one of the biggest coffee sellers in the world and have become very popular in the United States of America. The company started in Seattle, which is on the North West coast of America.
The Starbucks logo shows a green band with two stars and a crowned Siren in the center of the logo. It is haunting yet attractive and recognized throughout the world, and provides an excellent lesson in logo design. The first logo design was made by Terry Heckler of Heckler Associates. The logo contains many specifications for a logo. I’m mean by this that they read the marketing book very well. It contains the company’s name in the iconic cigar band line and in the center the face of a mermaid that give a warm and inviting feeling. The corporate identity of Starbucks is well shown in the logo. In my point of view, the designer Terry Heckler, wasn’t really a man that thought out of the box but wanted to get the best out of the box. The specifications he worked out into the logo were more than successful as we know today. I very much like the way Terry Heckler had put almost all the requiring aspects of a logo into the company’s logo. Because of doing this it turned out to be one of the most recognizable logo’s in America and also throughout the globe.
In conclusion I can say that you don’t necessarily need to think outside of the box to come up with a good logo. Terry understood what a logo should contain and therefore the logo gives a good representation of the identity of the company.
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