Logo Adidas

For this entry I’m going to describe and ging my opinion, in marketing perspective, about the logo of Adidas. The 3 striped Adidas logo was created by Adi Dassler, founder of Adidas. Adidas Logo was first used in 1967. Beginning with the production of training and sports foot wear, Adidas later expanded its production operations in leisure and apparel sector with the logo of Adidas appearing on each product.

The shape of 3 stripes on the Adidas Logo represents mountain, pointing out towards the challenges that are seen ahead and goals that can be achieved. I think this is a good move, especially for a sports company. They need to make their brand exciting and challenging for customers, just like Nike did. The logo is very easy to recognize and is highly distinguishable in my point of view. The typeface used for the brand, underneath the logo, is modern sans serif. In the time when Adidas started to uses this logo, it was more common to use older typefaces. This was a good way for the company to distinguish themselves more and with success. By designing a logo that is new in every way the corporate identity became more refreshing. This resulted in, that Adidas gained a greater amount of market share in the time being. This provided Adidas being a sponsor in many sport organisations.  

Nowadays, Adidas is one of the biggest sport brands in the world and is still refreshing because of the logo. In my opinion it isn’t the greatest looking logo but for the time that it was designed, it was and still is one of the most distinguishable logos in the world.