Logo Volkswagen

This entry is about the logo of Volkswagen. I will give my opinion about it and will relate it with some marketing theory.

It is quite obvious for anyone to see the logo is a V above a W surrounded by a circle. The company who started this brand was at first no company at all. In 1930(Nazi-Germany) Hitler had the desire that almost anybody should be able to afford a car, fitted with a proposal by car designer Ferdinand Porsche.

The logo unfolds in a office competition in 1935. The maker of the logo was an engineer named Franz Reimspiess

Nowadays the logo is well known throughout the world. In my opinion the logo represents the company’s visibility and credibility. These are two important specifications for a successful running business. The logo represents the company’s vision, videlicet a fabricated car for the common civilian. This is why I think the logo fits with the company. They still want to continue the vision that Hitler had in fact.

Nevertheless, the logo is simple, recognizable and reflects the company’s purpose of their products. This is a well over thought promotion strategy, despite that it came up in an office competition.

The company never came up with a different logo, since 1935. Yes, they polished it quite a bit, but the basic idea never disappeared. This was simply the best way the company handled through my eyes, because the logo became an icon and a life-brand in marketing terms.

I think Volkswagen did a good job to find the right logo for their company. At last I can say that it represents the visibility and credibility of the company in a good way and will always do through my eyes.