My third entry is about the Nike logo. The name of the company is named after the Greek goddess of victory, Nike. The logo, also known as “Swoosh”, that is used by the company is hardly not recognized by many people. The Nike "Swoosh" is a design created in 1971 by Carolyn Davidson, a graphic design student at Portland State University. The company's first logo appeared in 1971, when the word "Nike," the Greek goddess of victory, was printed in orange over the outline of a checkmark, the sign of a positive mark.
In my opinion this was a very good move the company made in marketing perspective. The checkmark is defined as a positive gesture. It creates an image of the way the company wants to position itself to the customer. Nike wanted to market, in the first place, running shoes. By giving the shoe this logo it turned into a huge success, because of the simple beam and the representation of the logo. The "JUST DO IT" slogan and logo design campaign communicated such a strong point of view to their target market that the meaning for the logo design symbol evolved into a battle cry and the way of life for an entire generation. Nike had done two very important things in what a logo should have, namely that it should be easy to recognize and that it shows the vision and statement the company, from my view of marketing strategy. Through my eyes Nike is one of the most easy recognizable logos in the world.
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